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'Get Smarter' About Your Chosen Business Venture! This updated book contains the detailed content and out-of-the-box ideas to launch a successful Medical Equipment Rental Company. This Business Plan Book provides the relevant content needed to become much more knowledgeable about starting a profitable Medical Equipment Rental business. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for this specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business strategy. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit...... Plus Actual Business Examples, Helpful Resources, Financial Statement Forms and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a Medical Equipment Rental business... then this book was specifically written for you.