The Chinese Social Media Universe

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For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment. This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.


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